Many thought the day would never come, but spurred by the tightening of existing regulations and the introduction of new ones around privacy and data protection, the internet is finally cleaning up its act. Driven by growing concerns about how personal data is being collected and used, as well as rapid advancements in AI and […]

While the world was initially stunned by AI chatbots’ ability to hold an intelligent conversation and answer search queries, adaptive AI is often the unsung hero of existing enterprise use cases. This article will explain what these AI models do, what makes them so powerful, and how to leverage them for your business.  What is […]

It doesn’t take an expert to recognize that AI is currently permeating every online industry out there. In fact, various estimates indicate that more than 80% of companies have now adopted AI in some way. This technology is advancing at an astounding pace – so fast, some argue, that it is impossible to tell how […]

If your business operates online, then the question is no longer whether to adopt predictive AI, but how to implement models that are right for you. To build or buy is always a question surrounding the emergence of any new technology, and predictive AI is no exception. But given the huge investments of time and […]

Digital consumer culture and behavior is constantly shifting, and the success of those who provide services online is often determined by their ability to adapt to and preempt these changes. Recently, the advent of AI has caused the most seismic transformation to the digital realm in a decade, resulting in the automation of many previously […]

Nowhere does the phrase ‘Time is of the essence’ ring truer than in the hypercompetitive field of online business. Split second predictions and personalizations enabled by first-party data solutions are fast transforming the arena, and mean that those who don’t act in haste will repent at leisure.  With user anonymity increasingly the norm, these predictions […]

Anonymous users form a huge proportion of site users, around 90%,  and pose a challenge for businesses that rely on existing user data for their decision-making. However, data from known users is only the tip of the iceberg: unrepresentative of anonymous users, who behave differently, and who likely form a much more significant part of […]

For many years, user-level data has been the go-to solution employed by eCommerce sellers for inferring visitor intent. However, recent developments in data privacy regulation mean that this method is becoming untenable. Using AI alongside session-based intent analysis can provide a startlingly accurate picture of your visitors’ intent, permitting you to predict their actions and […]

For companies that have a mature business online or for the ones who are growing online, leveraging real-time data – information available within milliseconds of an event – is becoming a must-have due to the competitive landscape. Making decisions and reacting while the user is still on the page requires analyzing information and personalizing experiences […]

Share the Post: Everyone seems to be talking about artificial intelligence (AI), and making sense of it all can feel overwhelming. It’s easy to get lost in technical jargon and FOMO. But knowing some of the basics will help you stay ahead of the game. This article offers a quick overview of some key AI […]