Use Cases - Wandz.ai

Adaptive Search Supercharges Your Existing Search Solution With Highly Contextual Suggestions

Challenge

Today, website search solutions do not show any recommendations to visitors that type less than 3 characters or show general terms that are irrelevant to the visitors’ interests and preferences.

Solution

Wandz.ai complements existing search solutions by providing adaptive suggestions with highly contextual, relevant keywords, guiding users to the products they're seeking even when autocomplete isn't available.

Wandz.ai identifies visitors' intent and affinity in real-time (for example categories, brands, and colors)
Automatically generates relevant search keywords based on these preferences
Dynamic visuals display these suggestions, guiding visitors to desired products

The Results

Faster product discovery through adaptive search terms.

Adaptive Loyalty Offers to Grow Your Loyal Customer Base

Challenge

Loyalty offers are one-size-fits-all, displayed to everyone on the landing page, regardless of their value or engagement.

Solution

Identify high-value visitors, including anonymous and first-timers, who are more likely to benefit from and respond to loyalty offers
Tailors the loyalty message to each visitor or group based on their interests and behavior, making it more relevant and impactful
Optimize the timing of the offer for maximum engagement, ensuring it appears at the most opportune moment during the visitor's journey

The Results

Wandz.ai helps you make the most of your loyalty program by ensuring your offers are reaching the right people at the right time with the right message.

Drive Your Best Audiences to Your Native App

Challenge

Traditional marketing relies on broad campaigns targeting all website visitors, regardless of their quality and intent. This approach often leads to low conversion rates and revenue generated.

Solution

Identify your high-value visitors - those most likely to download your native app, convert and become loyal users
By analyzing visitor behavior, understand their interests and preferences (affinity)
Use Wandz.ai Interaction Studio to create in targeted messaging for each visitor group, promoting content most relevant to them - in minutes

The Results

Wandz.ai maximizes your marketing ROI by focusing on high-value visitors. Personalized campaigns lead to increased engagement and conversions.

Supercharge Your A/B Testing Tools and Experiments

Challenge

Existing A/B frameworks rely on basic data, which limits experiment triggering and analytics capabilities.

Solution

Leverage non-PII, in-session data and predictions of visitors’ next actions to elevate your A/B testing to the next generation
Gain new insights into visitors participating in your A/B tests and draw conclusions based on more comprehensive data
Achieve optimal business results with advanced data and a deeper understanding of where your opportunities lie

The Results

Wandz.ai enhances your A/B experiments by providing in-depth in-session data and predictions of visitors’ next actions, taking your testing and analysis to the next level.

Retarget the Right Visitors With the Right Campaigns

Challenge

Retargeting campaigns blast generic ads to all website visitors, regardless of their interest or likelihood of returning. This approach wastes the budget and yields minimal results.

Solution

Identify high-value visitors most likely to convert into paying customers, maximizing campaign effectiveness
Tailor personalized messages for each visitor group based on their interests and behavior (affinity), making campaigns more relevant and engaging

The Results

Deliver the right message at the right time, ensuring maximum impact and conversion potential.

Connect Your 1st & 3rd-Party Stack to an Up-To-Date Adaptive Visitor Profile

Challenge

Today’s website experiences are often disconnected from the visitor's journey, leading to irrelevant content and interactions that fail to engage or convert effectively. This disconnect prevents websites from maximizing the potential of each visit, resulting in missed opportunities for personalization and relevance.

Solution

Wandz.ai's Data Layer (WDL) creates an anonymous, real-time visitor profile that learns and adapts to each visitor's preferences. By integrating 1st and 3rd-party data, WDL enables site owners to deliver highly contextual, personalized content, maximizing engagement and conversions from every visit.

The Results

Hyper-personalized customer journey that leads to extremely low abandonment and high engagement rates.

Expected ROI

Wandz.ai delivers measurable results

+ 10 %

Conversion rate

10 %

Uplift in CR and RPV

+ 15 %

Revenue per visitor

Discover how Search can supercharge your existing solution

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Wandz.ai Measurably Improves

Even for first-time visitors or those browning in incognito with no history.

Conversion & Revenue Optimization

Boost conversions with personalized search and interactions.
Increase revenue with adaptive messaging and content.
Drive sales through targeted recommendations.
Streamline checkout with flexible payment options and offers.
Build customer loyalty with timely incentives.
Reduce cart abandonment with proactive assistance.

Marketing ROI

Maximize ROI by retargeting high-value customers.
Optimize spend with targeted, adaptive campaigns.
Improve email and SMS effectiveness by reaching engaged audiences.
Enhance marketing strategies with Predictive AI for data-driven decision-making.
Increase campaign performance by forecasting customer behaviors and preferences.

Traffic Quality

Increase traffic quality by attracting more engaged visitors with tailored content.
Boost revenue potential by identifying and targeting high spenders effectively.
Improve data accuracy by filtering out bot traffic.
Protect revenue by preventing bots from manipulating prices.
Enhance site performance by reducing bot-related load.