Wandz.ai Acquired By AB Tasty to Deliver Adaptive Customer Experiences In Real-time
We are beyond excited to share some monumental news: Wandz.ai has been acquired by AB Tasty, a global leader in AI-powered experience optimization!
This isn’t just a big step for us; it’s a huge leap forward for the entire digital experience industry. This strategic move brings together two pioneers in innovation, combining Wandz.ai’s revolutionary Adaptive CX technology with AB Tasty’s massive global scale and powerful ecosystem.
By joining AB Tasty, Wandz.ai’s adaptive intelligence and predictive capabilities will now scale across industries and regions. It will enable brands to move beyond reactive engagement into proactive and predictive customer journeys with one shared goal: To completely redefine how brands engage with their customers in real time.
Starting a New Era in Personalization Technology
By integrating Wandz.ai’s Adaptive CX technology into AB Tasty’s global platform, AB Tasty is now uniquely positioned to lead the market in predictive and real-time personalization. Our adaptive intelligence fills a major capability gap in today’s digital landscape: understanding and acting on visitor intent instantly, even when those visitors are anonymous.
Combined with AB Tasty’s experimentation, personalization, and search ecosystem, this acquisition gives the company a decisive advantage, one that competitors will struggle to match. Together, we will give brands the power to deliver real-time, data-driven experiences that continuously evolve with each visitor’s unique context and intent.
We founded Wandz.ai to revolutionize how brands connect with their customers, making every interaction adaptive, relevant, and effortless. Our platform has become a strategic partner to global enterprises, helping them reinvent their CX. Joining AB Tasty allows us to extend this impact to even more brands worldwide, accelerating growth and turning customer experience into a true business advantage. – Co-founder and CEO, Chemi Katz
Why Adaptive CX is the Future
Today’s digital world is fluid. Visitors move between devices and channels, and their intent shifts in the blink of an eye. On top of this, 90% of website visitors are anonymous, and their needs can change in an instant.
Our platform was built to tackle this head-on. Wandz.ai’s powerful, clear-box AI architecture processes trillions of data points every month. It doesn’t just look at past behavior; it predicts visitor intent, identifies new affinities, and adapts the entire experience on the fly, for every visitor. All of this happens in milliseconds, delivering personalized, cookie-less, and code-less experiences before the visitor even clicks. It also means that every insight is transparent and actionable, giving marketing, product, and analytics teams full visibility and control. We’ve turned complex AI into a practical, no-code tool that delivers real value in minutes.
Our technology processes this in-session data to predict the next action and instantly adapt the experience. By blending predictive and generative AI, Wandz.ai empowers brands to not only anticipate behavior but also create the perfect personalized content automatically and at scale.
From a technology standpoint, this partnership is incredibly exciting. We built one of the most advanced real-time AI engines in the world. AB Tasty’s scale, culture of innovation, and commitment to AI-driven experience optimization make this a natural fit. Together, we will push the boundaries of what is possible, delivering adaptive experiences at global scale. – Co-founder and CTO, Ohad Greenshpan
What’s Next? Global Scale and a Unified Vision
Through this strategic acquisition, AB Tasty will accelerate the deployment of our Adaptive CX and AI capabilities across its entire global client base. This includes rapid expansion into key verticals like finance, travel, and retail, as well as supercharging growth in Asia-Pacific and other emerging markets.
The future is a single, intelligent platform that combines AB Tasty’s best-in-class experimentation, personalization, and search capabilities with Wandz.ai’s Adaptive CX technology. Marketers, product teams, and data professionals will finally have a true end-to-end ecosystem to analyze, strategize, and activate.
We are about to transform every customer journey from static to adaptive and turn every single interaction into measurable business impact.